1 minute readReference note
How should brand content reflect discontinued products or services?
In brief
Discontinued products need an explicit current status while useful support and historical information remains identifiable. The right treatment depends on who still uses the page and what they need from it.
Tell prospective buyers that the offer is unavailable and direct them to current alternatives. Give existing customers the documentation, downloads, compatibility details, and support end date relevant to their product. Maintain a clear route for each audience.
The source review checks product pages, help articles, comparison content, catalog entries, partner profiles, and recurring generated descriptions. It identifies which versions falsely imply availability and which serve a legitimate historical purpose.
Updates should keep the product name, version, dates, and replacement relationship clear. A retired offer can remain evidence of past expertise without being presented as something the company sells today. Search and AI checks then test whether that distinction is actually visible in priority questions.