1 minute readReference note
How is a brand's reputation compared across languages?
In brief
A cross-language benchmark needs equivalent information needs, not merely literal translations. Product terminology, named entities, competitive alternatives, and source availability can differ between languages. The assessment should preserve those differences when they affect the diagnosis.
A reviewer with relevant language and subject knowledge should check the prompts and the answers. The record identifies the language, market assumptions, product conditions, date, and whether the test is standalone or conversational. Translation can help compare findings, but it can also conceal a wrong category label or a change in the meaning of a capability claim.
The sample should report local results before any combined figure. Identical labels do not make unlike questions comparable, and a strong English result cannot stand in for an untested language. Practical source work then addresses local facts, clear entity names, suitable references, and any missing language-specific asset. Later checks test the corrected claim under comparable conditions. A useful benchmark makes the remaining coverage gaps visible and explains which differences are actual market facts, which are translation errors, and which arise from the information the platform presented.